Software Companies Expand Presence in US iGaming Market

In several states in the US, there are plenty of ways to access online casino gaming. New Jersey, Delaware, Pennsylvania, West Virginia and soon to be Michigan, all have legalized this option. For the market to be successful, land-based operators must partner with software companies. To build on their online casino site, operators will partner with new software companies to provide players with additional content. In the US, both NetEnt and Evolution are making moves to grow their presence in the online gambling industry. This week alone, the companies announced new deals with operators.

NetEnt Working with DraftKings

For DraftKings, the company decided to go with NetEnt for additional online casino gaming content. They will be working together to provide new gaming options in both West Virginia and Pennsylvania. They already work together in New Jersey, having launched content last year.

Based on the expanded agreement, NetEnt will provide the online casinos of DraftKings in the two states with quality content. They will also look to work together in other states in the future. NetEnt is able to work in Pennsylvania after obtaining a license in March of last year. Games began from the operator in July via Parx Casino.

The company has a temporary license in West Virginia. They started working in the state after partnering with BetMGM.

Evolution Partners with William Hill

Evolution will be supplying William Hill with live casino content in the United States, starting in New Jersey. The supplier already has a live casino gaming studio in Atlantic City and this is where the games will be played and streamed for William Hill sites.

The two plan to work together in the future to launch even more live dealer services. William Hill US has already grown significantly, becoming the largest sports betting business in the country. The company has 113 race and sportsbooks in Nevada as well as offering services in nine additional states.

The deal comes at a time when William Hill is set to be acquired by Caesars Entertainment. A deal was announced between the two last month, valued at $3.72 billion. This year alone, William Hill had debuted services in Colorado, Illinois, Washington D.C., West Virginia and Michigan.

Evolution continues to grow as well. They have expanded in the US this year, now working with PointsBet and BetMGM. They are also working to acquire NetEnt, a brand that has a huge presence in the country. This deal would be worth around $2.11 billion.

The growth for Evolution can be seen in partnerships and in the company’s revenue earnings. From January through June, the operator earned $277.3 million. This was a profit of over $154 million which was a 96.5% increase from the same time frame in 2019.

These new deals show just how successful the online gambling industry in the US really is. Such deals will continue as more top-rated companies try to find land-based operators to partner with in order to offer services in the country. New Jersey and Pennsylvania seem to be the driving areas for such partnerships as the states are big producers of online gambling revenues.