Light & Wonder and Bang Bang Games have entered into a partnership that will allow the letter`s content to reach a wider audience. The agreement allows Light & Wonder to distribute Bang Bang`s casino content globally through its OpenGaming platform.
The digital partnership director at Light & Wonder, Steve Mayes, expressed his excitement about partnering with Bang Bang through a news release. Steve was happy to have Bang Bang on board.
He expressed his enthusiasm about releasing first-class casino content from Bang Bang Games. Steve was confident that the casino operators, in partnership with the company, would be happy to offer their clients new content from Bang Bang.
By partnering with Light & Wonder, Bang Bang will be able to design and distribute its content on the OpenGaming platform through Playzido. Bang Bang has had a similar arrangement with other firms.
Bang Bang Games’ Similar Partnerships
Light & Wonder is not the first firm Bang Bang Games is partnering with to reach a wider audience. Previously, the company partnered with Yggdrasil Gaming.
Bang Bang Games joined the YG Master program to use GATI technology to reach the global market. The YG Masters is designed to allow independent studios such as Bang Bang to design, create, and distribute their content through Yggdrasil`s technology and global network. Bang Bang is also in partnership with EveryMatrix.
Bang Bang to Reach New Players Globally
You might not have heard about Light & Wonder yet. But, the company previously went by Scientific Games Corporation, which you most likely know. The company is based in Las Vegas, Nevada, and is one of the leading casino content and gambling services providers in the country and globally.
By partnering with Light & Wonder, Bang Bang casino content will reach not only the American audience but also other countries. Bang Bang was founded in 2020.
The game producer focuses on developing gaming concepts. It applies a unique concept of amplifying bonus rounds while maintaining high-quality game design and animation.
Bang Bang Games has produced over ten slot machines. Some of these include the Rainbow Power Potz UltraNudge, Super Cash Drop, Jokrz Wild UltraNudge, Ancient Eclispse, Jumbo Jellies, and others.
The firm is not the only one that will benefit from partnering with Light & Wonder. Being a mutually beneficial partnership, Light & Wonder’s OpenGaming platform for casino content will also grow. This partnership also illustrates that Light & Wonder is diversifying its casino content by allowing studios such as Bang Bang to boost the former’s global reach.
Even so, this is not the first time the two are working together. Speaking about the new deal, the CEO of Bang Bang said that his company had worked with Playzido for several years, creating various projects. Frank McPolin added that his company was happy to finally offer its own game portfolio through Light & Wonder’s technology.
Frank insisted that his company already had a roadmap of new and exclusive games to bring to Playzido. He also noted that his company was eager to start distributing its content to the audience Light & Wonder had access to.