Betway Preparing to Bring iGaming Services to the US

Global online gambling company Betway is a brand well-known for by international online gamblers. The company is based in the UK and focuses on sports betting and casino gambling services. As the United States iGaming market has expanded considerably, the brand has now set its sights on America. Pretty soon, players located in states like Pennsylvania, New Jersey, and Colorado will have access to services from Betway.

Working Towards US Entry

It appears as though Betway will launch first in Pennsylvania. The brand has an application pending for online gaming and sports betting waiting to be reviewed by the state Gaming Control Board. In the state, operators must have a land-based casino partner to offer sports betting. For Betway, the options are limited due to many of the casinos are already teams up with an operator.

Thankfully, there are satellite casinos in the state which will provide a few options for Betway. Who the brand will work with remains up in the air. However, we do expect that an announcement will be made soon, especially if the company receives approval from the board.

Betway is also working to launch sports betting in New Jersey and Colorado, along with several other states. To be able to launch in so many states, Betway as Digital Gaming Corporation to thank. The two signed a brand license agreement last year and the blended company will offer online gaming in the US under DGC Betway.

The company’s websites says that 10 states in the US have been secured via market access agreements for online sports betting. There are also regions where online gaming will be offered well, where applicable.

The website for Betway in Pennsylvania has provided an idea as to what players can expect. Of course, anyone who is familiar with the brand in the UK knows that they offer only the best in services for gamblers and sports fans.

In the US, Betway plans to offer pre-match and in-play sports betting for sports leagues based in the US and Europe. Players will have access to the products online via desktop or mobile device.

Continued Growth

As the United State online gambling industry continues to grow, we expect that Betway will expand its reach. Many states are considering legislation to expand or add options to its gambling industry in order to bring in much-needed funds. The COVID-19 pandemic hit the land-based industry hard, but certainly boosted the online segment.

Lawmakers have seen how the industry helped to provide backup to the land-based venues and are considering options of their own. North Dakota, Connecticut, Arizona, and Georgia are just a few states that are considering legislation.

For Betway, any additional expansion will only see the brand gain more recognition and growth in the industry. The company offers services in 20 different markets in the world, including Sweden, Denmark, United Kingdom, Mexico, Ireland, and Spain.

We are seeing more and more international operators seek entry into the US market due to its continued growth and popularity.

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Conor Stack
Conor is one of our main writers on USGS focusing on a wide range of industry coverage across sports, casino and poker.