Gila River Hotels & Casinos Launches New PlayGila Casino Site

Gila River Hotels & Casinos is the operator of several casinos in the state of Arizona. To elevate the gaming experience for visitors of the Vee Quiva, Wild Horse Pass, and Lone Butte, the operator has announced the launch of a new online casino experience. Working with the GameAccountNetwork, an online social casino named PlayGila has been announced. This new online gaming option is free to play and offers quality casino games like slots, video poker, and more.

A Rewarding Opportunity

The new PlayGila website offers fans of Gila River casinos a chance to play casino games online. The only downside is that the app is free to play and does offer a real-money solution. Arizona does not allow for online casino gaming to be offered in real money format, but players can still earn rewards by taking part in the social gaming option.

While playing slots, blackjack, and roulette, along with the many other games available via PlayGila, members can earn rewards. Once enough rewards are earned, players can then travel to the Gila River properties to cash in.

THE Card loyalty program of Gila River is integrated within the platform. Players earn rewards by purchasing coins to play games on the site. A new member of PlayGila will need to link their reward card to the site and purchase coins to earn rewards.

The rewards can then be turned into free bonus play at the Gila River casinos or promo chips. Each of the three locations qualify for the rewards. Chief strategic marketing officer for Gila River, Dominic Orozco commented on the new offering, stating the operator is always looking for ways to enhance the guest gaming experience.

PlayGila provides a fun way to play casino games plus provides members of THE Card a way to earn points for gameplay at the casinos. It will be interesting to see if players of Gila River venues decide to give the social casino a try and just how successful the new site will be among guests.

Social Gaming

The idea of social casino gaming is nothing new. There are providers that offer such services in the United States specifically as well as other land-based casino operators that provide the free play option since real money is not allowed.

With a social casino in play, operators like Gila River can already have an established community that they can pull from if online casino gaming is ever legalized in Arizona. The reason the sites are allowed is due to the free to play aspect.

Social casino sites are not breaking any laws by offering free games. Players receive a certain amount of chips at sign up and then can purchase more once they run out. It is a smart concept and one way that operators in the US can offer online services to their loyal players.

For states that are showing no sign of online gambling legalization, we may see more social casinos pop up. It is a good business solution to offer this service model and a great way to be prepared when it comes to any real money online gambling services in the future.

Rebecca Kont
Rebecca Kont

Rebecca lives in Las Vegas and after completing her degree at Reynolds Journalism school joined the USGS team to pursue her journalism dreams.