When the COVID-19 pandemic began in the United States in March 2020, it caused the country to shut down. The hospitality and entertainment industry suffered greatly, with casinos and events completely cut off for several months. In Las Vegas, the city relies on the casino industry heavily to bring in monthly revenues. Expos and conventions are part of the equation. Last year, many top events like the Global Gaming Expo were canceled due to the fear of spreading the virus. Now that the US seems to have a handle on the COVID-19 pandemic, conventions can start once again. Global Gaming Expo (G2E) announced this week it will be back in action in October 2021.
Reed Exhibitions is teamed up with the American Gaming Association (AGA) to host the Global Gaming Expo this year in Las Vegas. From October 4 to 7, the Venetian’s Sands Expo & Convention Center will host the convention. Along with the traditional expo, the AGA will also present virtual elements.
Due to the continued threat of the COVID-19 virus, organizers of G2E will continue to review any guidelines on a local, state, and federal level leading up to the convention. The goal is to allow the gaming industry to convene once again, enjoying networking and educational opportunities in Las Vegas.
The announcement was made as Clark County announced capacity restrictions are now lifted. The gaming industry will now be able to focus on bringing back conventions and events which will help bring back tourism.
The management team of the G2E show recently completed a research study regarding stakeholders of the event to understand the impact of the virus on business. The study also focused on the evolving objectives and mindset of stakeholders, plus plans to attend the expo this year.
Most respondents said they were somewhat or very likely to attend the show if it took place in Las Vegas. A total of 93% answered they had a strong or moderate need to attend when asked how important attending G2E is when considering the overall business of an organization.
Over 80% of those surveyed said they would probably or definitely purchase products seen when attending the show. The findings of the survey helped the organizers feel confident in bringing back G2E to Las Vegas this year.
Additional factors help with the decision-making process as well including the recent changes to state and local guidelines. As of June 1, Clark County did away with pandemic guidelines, lifting all restrictions on capacity limits and large gatherings. This paved the way for G2E to be scheduled for later in the year.
Millions of people in the US are taking the COVID-19 vaccination which will help in lowering the number of positive cases in the county. Hopefully, by the time G2E takes place, the virus will be a distant memory and people will be able to travel with ease to attend.
Organizers are still working out the details of the expo, with more information to be released as the schedule is completed. There will be an expo of products as well as educational panels and presentations.