Penn National Gaming recently bought the Greektown Casino in 2019. The venue will be named the Hollywood Casino at Greektown from May, and it will be among the three gaming establishments that work within Detroit's limits.
The casino developer has spent millions of dollars on the gaming site. It has rebranded the venue and increased dining options for guests. Also, they can access its redesigned elegant hotel rooms.
Penn National Gaming also renovated the hotel casino's lobby. It made other changes like adding the mychoice rewards app to cashless gaming.
Hollywood Casino at Greektown will be the latest major rebrand in Michigan. The state recently allowed the World Series of Poker (WSOP) to run an online casino, and it got approval to join the Multi-State Internet Gaming Agreement (MSIGA).
What Made It Change Its Name?
Greektown Casino has been part of Penn National Gaming's properties for three years. It was initially launched in 2000 and has had several owners so far, including the Sault Ste. Marie Tribe of Chippewa Indians.
Even so, the Tribe had to file for bankruptcy in 2008, and it sold the casino two some investment groups. Still, the casino was resold in 2013 to Rock Gaming which was renamed JACK Entertainment. It intended to rename the casino the "JACK Detroit Casino-Hotel Greektown."
Unfortunately, the rebranding plan failed, and the casino JACK Entertainment sold the casino after running it for six years. Reports state that Penn National Gaming doesn't want to repeat the mistakes that its predecessors did.
Other Renovations in the Casino Project
Penn National Gaming funded huge renovations at the gaming venue. It spent $30 million in the lobby as it added a Dunkin' Donuts location, increased the hotel's dining options, and updated their menus.
The gaming company redesigned all hotel rooms and spent a lot of money improving the casino's parking options. Reports state that it spent $1 million adding a VIP parking garage that guests can access from the gaming floor's upper level.
Players can use a cashless gaming application anytime, as guests can gamble on the mychoice rewards application without carrying cash. It will track each player's rewards points and winnings.
Other Transformations in Michigan's Gaming Industry
The Wolverine State has seen several changes in its legal gaming sector besides the Greektown casino project. Its lawmakers allowed the WSOP to open a subsidiary, thus making it the third gaming provider to operate in the state.
Local online gaming companies have had a promising year so far. They broke the state's gaming revenue in March after they generated $130 million.
The state's online bookmakers earned $475 million, thus being the Wolverine State's highest revenue record outside the National Football League (NFL) season. Yet, its online gaming sector has the potential to continue growing in the future.
The Michigan Gaming Control Board (MGCB) is likely to allow local gaming operators to offer interstate online gaming. Once this happens, it will increase the state's three online casinos' player pool potential. Hollywood Casino at Greektown is expected to increase its share in the local gaming market soon.