Swedish-based online casino game developer has partnered with Rush Street Interactive. Alongside this partnership is a new release, Honey Rush 100. The partnership and game release will help Play n' GO extend through North America.
Apart from the new game, Rush Street will integrate other popular slot machines from Play n' GO onto its online casino, BetRivers. Rush Street will continually add more Play n' GO titles later this year.
About Honey Rush 100
Honey Rush 100 is a bee-themed slot machine featuring a cartoon beehive and a meadow. It has a return-to-player of 96.2 percent. This high-volatility game contains seven reels and uses a cluster pays mechanic instead of pay lines.
The slot machine has symbols such as flowers acting as low-value symbols, silver, bronze, and gold coins, and diamonds acting as high-value symbols. Honey Rush 100 has incredible features, including Rush Meter, Colony, Sticky Wild, Overcharge, and Cascades.
According to George Olekszy, Honey Rush 100 is a true sequel. The Head of Game Retention at Play'n GO described the slot machine as 100 times better than the original game. George mentioned that the game has a 3x multiplier, an Overcharge Meter, and Drone Colony abilities, increasing players' chances to win big prizes.
Play n' GO's partnership with Rush Street will allow the game developer to penetrate Michigan and New Jersey and introduce new games to a new audience. Besides Honey Rush 100, the BetRivers platform will have other games such as KISS Reels of Rock, Rise of Merlin, and Fire Joker.
Rush Street is heavy on direct integration. As such, Play n' GO's partnership with Rush Street will also be technical because the latter will integrate the former into BetRivers.
According to the Chief Commercial Officer at Play n' GO, the game developer believes its games will appeal to U.S. players. Magnus Olsson said the partnership with Rush Street was a great opportunity to introduce its games to North America.
The commercial officer described Rush Street as North America's most experienced and trusted online operator. Magnus said players' safety was their priority.
This made Rush Street a brilliant partner because it was committed to a safe and regulated industry. The chief officer finished by saying his company was excited to start and further its relationship with Rush Street and provide BetRivers players with a better entertainment experience.
Rush Street will also enjoy this partnership too. This is because Play n' GO is a popular igaming developer. It creates customized content that meets Rush Street's needs and expectations.
This means that Rush Street may strengthen its relationship with Play n' GO in the future. Rush Street can also engage more customers on their platforms with new content.
Meanwhile, the Chief Executive Officer at Rush Street also agreed that the partnership with Play n' GO was brilliant. Richard Schwartz said BetRivers provided players with immersive and entertaining games. He said Play n' GO's content was impressive, innovative, and top quality, meeting BetRivers' needs.