Playtech Preparing New Live Dealer Studio in Michigan’s iGaming Market

Live dealer gaming is one of the most popular forms of online gambling available today. Players from around the world enjoy the live gaming option due to the unique way that games are played in live form as well as chatting with the dealers. In Michigan’s new online gaming market, Playtech has plans to bring live dealer games to the state soon. The brand confirmed this week that it will launch a new live casino studio in Southfield after securing a multi-year lease.

Details of the New Studio

The studio will be a key factor in growth for online gaming services in the US. Once operational, the studio will be connected to the flagship studio in Riga, Latvia. Video technology will be used to connect the two studio spaces.

The supplier is ready to move into the new space over the new few months. First, the space will need to complete fit-out work for table games. A precise date has not been revealed due to uncertainties that may affect the opening, such as COVID-19.

The studio will have bespoke areas that will be spaces for specific clients. Networked tables will also be located in the space. A long-term goal is to grow the facility as the company expands services in the United States. We expect more details to be provided about the new studio once Playtech starts the installation process.

Shimon Akad is the chief operating officer of Playtech who stated that the new studio is the first step in the live expansion for the company in the United States. The Michigan studio has been designed to offer a sophisticated option for the market. Playtech has plans to bring the live online gaming experience in the United States to a new level.

Growing Strong

Playtech is going strong with this latest move being one of several ways the company is growing in the United States. The operator already offers services in the US thanks to deals with MGM and Entain. The company offers services in New Jersey via Bet365, another brand that is seeing growth in the online gaming market.

Just last month, Playtech announced a new deal with Parx Casino. The company will provide several products to Parx via its IMS Platform and launch an online casino in the state of Michigan. The online gaming market of Michigan continues to grow this year as operators start to offer services in the state and seek out new software partners.

With this new studio, locals will have the opportunity to seek employment. Southfield is actually a preferred spot for operators as it is quickly becoming a technology and innovation center. The support of Playtech in the region will also help the local economy which in turn helps the state after it was hit hard by the COVID-19 pandemic.

Like every state in the US, Michigan is trying to find new forms of revenue to help build the economy back up to pre-pandemic levels. With this new launch, the state is able to build its economy up and help with the recovery process.

Rebecca Kont
Rebecca Kont

Rebecca lives in Las Vegas and after completing her degree at Reynolds Journalism school joined the USGS team to pursue her journalism dreams.