Trump Name Removed from Trump Plaza

Trump Name Removed from Trump PlazaDonald Trump usually likes to see his name in lights everywhere, but not so at Trump Plaza where the shuttered casino no longer entertains gamblers.

Two months ago, Trump initiated legal action in order to have [geolink href=””]his name removed[/geolink] from Atlantic City’s Trump Plaza and Trump Taj Mahal casinos. He and daughter Ivanka claimed that general disrepair of the casinos poorly reflect the highly-esteemed Trump name.

“The Donald” got his wish Monday as workers began removing the Trump signage from Trump Plaza. Also removed were a bevy of slot machines that no longer flash or clink to the sound of winning coins dropping into the tray as lucky slot players prepare to grab their bounty.

Trump Plaza has been closed since mid-September, one of a handful of Atlantic City casino closings in 2014. Trump Taj Mahal is in line to accept the same fate in November as parent company Trump Entertainment remains mired in bankruptcy.

Donald Trump currently retains only a small percentage of Trump Entertainment shares after selling out five years ago. His agreement with the principal investors permits his name to be used for licensing purposes, but Trump claims that agreement was breached when high standards of quality were not met in operation of the casinos.

Last month, a Trump representative revealed that Donald was considering rescuing the failing casinos in a possible buyout of Trump Entertainment. An executive VP on Trump’s payroll, Michael Cohen, confirmed that Trump was studying the financial numbers involved, but was doing so cautiously.

Carl Icahn, the billionaire investor who holds the majority of Trump Entertainment’s debt, attempted to save the Trump Taj Mahal last week by converting the debt to ownership. Icahn sought a number of concessions such as tax breaks in order to do so. Atlantic City Mayor Don Guardian refused to go along with that plan.

The Trump Plaza sign has been seen by motorists on the Atlantic City Expressway since 1984. A staple of the Atlantic City landscape for three decades, it is disheartening to many to see the sign come down –a reflection of the woes currently felt by the state’s gaming industry.

Jacqueline Packett
Jacqueline Packett