Resorts Casino Hotel Partnerships Starting To Pay Dividends In New Jersey
Summary: Resorts Casino Hotel is doing quite well online in New Jersey, particularly since launching sports betting services.
Since early 2015, Resorts Casino Hotel has been in operation in the state of New Jersey. Located in Atlantic City, the casino has emerged as a nice spot for players to visit when enjoying casino gaming. The brand has gotten involved in online casino gaming as well as the new sports betting market. So far, the brand has proven to be an excellent leader when it comes to online gambling in the new sports betting sector.
In New Jersey, Resorts offers a land-based sports book operated by DraftKings. The DraftKings brand is well known in the gaming industry, having first launched as a daily fantasy sports operator. Once sports betting was opened up across the United States, the brand quickly made the shift to offer another product. Working with Resorts Casino has been fruitful as the sportsbook at the casino stays busy.
Just recently, Resorts launched their online sportsbook, a site powered by SBTech. Already, Resorts offers an online casino and poker site. In December, the brand held on to a 15% share of the market, which is quite high for the brand. This is over double the share the casino holds in the land-based sector.
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For sports betting, Resorts holds the number two spot when it comes to market share. They are only superseded by the Meadowlands Racetrack offering, the FanDuel Sportsbook. For Resorts, their online sportsbook is the most popular, generating the most revenues for the brand instead of their land-based offering.
Online Gaming Reigns Supreme
For Resorts, the online gaming offerings they now provide accounts for over 43% of their overall gaming revenues, based on December earnings. The brand should quickly begin to reach the 50% mark as players want to enjoy their gaming online rather than have to visit the actual venue to place wagers, be it for sports betting, casino or poker games.
Resorts is one of the smaller venues in Atlantic City and they must do well online in order to stay in competition with the other operators in the region. To set themselves apart, Resorts does offer different options than their competitors. Take for example their iGaming Lounge. The online casino offers this option, which covers on-site marketing and acquisition measures.
The brand also focuses on virtual sports, one of the first to do so. They also offer a daily fantasy sports option known as FastPick and are the only casino to offer this option. Having partnered with DraftKings and PokerStars, Resorts has set themselves up to be successful in the online sector.
While Resorts is doing well, the Golden Nugget still holds the top spot when it comes to online gaming in New Jersey. Last year, the Golden Nugget was able to break record after record, securing the first place spot with $8 million and even $9 million earning months. The brand is in no way facing stiff competition as the Borgata can only get to around $5 million in monthly earnings.
We will continue to watch as revenue reports are released in the coming months. Will the Golden Nugget be able to hold on to their top spot? Will Borgata ever move forward, ahead of the dominating brand? Perhaps Resorts will be able to move up and maybe even pass the Borgata as the number two online gaming operator? Only time will tell and we will certainly stay up to date on the latest developments and keep you in the know. Either way, the state of New Jersey is the dominating one when it comes to total online gaming offerings along with revenues generated!
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