The next state preparing to launch online casino, poker and sports betting services in the United States is Michigan. Regulators are working hard to get the new industry started and it is expected that sites will launch in late November. As this time frame approaches, more operators and their partners are announcing deals. The most recent deal comes from Wynn Resorts and GAN. The two companies have signed a 10-year deal regarding online casino and sports betting services.
The New Partnership Deal
GAN is a top-rated business-to-business supplier of software solutions for online gambling services. Essentially, the supplier creates the platform that operators like Wynn Resorts will use to offer online casino and sports betting operations. The two have signed a huge deal with GAN to supply a robust software platform that will ensure bettors in the state can access quality casino games and sports betting online.
Wynn and GAN will be working together based on a market access agreement signed between GAN and Sault Ste. A total of five tribal casinos in the state operate the Sault Ste. Company. Wynn Resorts will be well-equipped to enter the new industry once it launches, via its new partnership deal. The software will include on-property reward program options, which will be enticing to players.
Jeffrey B. Berman, the GAN Chief Commercial Officer commented on the new deal by stating that they look forward to powering the Wynn brand in Michigan. With its optimized technology platform, Wynn will be able to efficiently invest marketing capital to attract lower online gaming player sand sports bettors.
GAN will be using legal sports betting content via a third-party company, Betbull Limited. Wynn has already signed a strategic agreement with Betbull. It is expected that GAN will launch the online platform in Michigan in November, based on regulatory approvals.
Will Michigan Be Successful?
Once the online gambling industry launches in Michigan, it will be the first time a state in that area of the US has legalized online casino, poker, and sports betting. Analysts are unsure as to how well the industry will do because this is a new area to the market.
It is expected that once sites launch, player traffic will be high. But will it last? The only real comparison we have is Pennsylvania, which is the last state to legalize iGaming and they have been in business for over a year now. In the Keystone State, online gambling has done well. Players continue to log in at high numbers and this brings in solid revenues for operators and the state via taxes.
Will Michigan be able to gain traction early and hold on to create a sustainable market? Or will players start to enjoy gaming early on then move on to something else? So many questions and no real answers. We will just have to wait and see what happens once the industry is in full swing. Hopefully, the projected dates are correct and players will see sites starting to launch late next month.