Bet365 Adds More to New Jersey Content with Playtech Games

To remain relevant in New Jersey, an online gaming operator has to offer quality options for members. There is so much going on within the iGaming industry in the Garden State, the operators have to be on top of their game to ensure that they offer the very best options to keep players coming back for more. Just this week, it was announced that Bet365 is now offering new games to their players via Playtech. The new titles will give the operator a boost and hopefully help them to gain more of the market share.

Playtech Gaining Ground in NJ

Based in London, Playtech is a well-known and popular online software development company. They were approved for licensing in New Jersey earlier this year and have been able to add their games successfully within the online casino of Bet365. They will most likely now look to partner with other online gaming operators to expand their presence in the state and beyond.

The launch via Bet365 is a significant step for the company as they develop services in the US. More titles and content are expected to launch in the next few weeks and months. In a statement, Playtech chief operating officer Shimon Akad said that the launch is a prime example as to how committed the company is to partnering with leading operators to bring the best software services and content to new and growing markets.

New Games on Offer

So, what new games should players be ready to see at Bet365 in New Jersey? Playtech has a huge portfolio of games, some 700 titles, so they have plenty to choose from when adding content to the online casino. Some of its more popular slot games are now on offer including Great Blue and White King.

Based on an ocean theme, Great Blue offers up to 25 paylines and has an orca and seashell that act as a wild and scatter on the reels. The underwater theme is fun and players from around the world have really taken to this title.

For White King, the developer decided to take the king of the jungle but put him in ghostly coloring for a creepy effect. This game has scatters that offer free spins when they appear in certain sequences on the reels. Players can earn five bonus games with stacked wilds by playing this title!

It will be interesting to see how Bet365 is affected by the new addition of Playtech games. It is expected that traffic will increase along with revenues. Players will recognize the Playtech name and of course, gamblers are always up for new slots to try!

We shall see in September and October as the revenue reports are released just how the games have added to the overall earnings of Bet365. There is no doubt that they will bring a wealth of options to the site as well as new revenues for the brand to enjoy. It may even be enough to push the site to the top when it comes to overall revenues in the state from iGaming!


Rebecca lives in Las Vegas and after completing her degree at Reynolds Journalism school joined the USGS team to pursue her journalism dreams.