BetMGM to Add GameSense Responsible Gaming Program via Mobile

Being responsible when gambling is a must. Players need to know how to budget gameplay as well as play responsibly, recognizing any signs of a gambling problem. In the United States, there are certain programs that operators use to ensure that players have access to the information they need to stay responsible. BetMGM is one of the top operators in the country when it comes to online and mobile gaming. To ensure player safety, the brand has announced it is utilizing the GameSense responsible gambling program within its mobile platform.

New Integration

With GameSense, the program provides personalized data and customized feedback for players. The program has many features that can help players understand if they have a gambling problem. Take for instance the time component of gambling. With GameSense, players can track the time they spend gambling.

This information, along with additional customized data, players can review how they are gambling and make changes as needed. The goal is to help players learn how to set and stick to gambling limits. Players can set custom alerts within the app to be alerted if they reach a set limit.

For players who feel like they may be struggling with a gambling problem, GameSense offers trained specialists who can talk to gamblers and provide resources based on their location. The program will be a new feature within the BetMGM app and provide players with exactly what they need to stay responsible while gambling via the brand.

GameSense

The responsible gambling program was created by the British Columbia Lottery Corporation and is based in Boston, Massachusetts. The program is heavily used in Massachusetts by the commercial casinos and the state’s Gaming Commission.

While the BetMGM app is just now adding the program, MGM Resorts is very familiar with how GameSense works. The company began using the program back in 2017 and quickly expanded the option across several properties.

MGM Casinos have added touch screen devices within its properties and players can use the screens to access GameSense data about their playing time. M Life Rewards players have access to the program and often use it to learn more about how responsible they are with gaming.

MGM Resorts CEO & President Bill Hornbuckle commented on the recent expansion, stating that MGM Resorts is committed to supporting responsible gaming in its properties. They are excited to be using GameSense within the BetMGM platform.

Guests of MGM properties and BetMGM can now use the tool to understand the risk of gambling as well as where to find help and how to keep having fun in a responsible manner.

Many operators in the US as well as internationally are working harder to provide resources and tools to players to ensure responsible gaming. The GameSense program is just one of many options players have. There are also self-exclusion programs, where players are restricted from gameplay if they feel a break is needed.

Operators are working together across the board along with local regulators and other interest groups to keep player safety at the forefront of operations.

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Conor Stack
Conor is one of our main writers on USGS focusing on a wide range of industry coverage across sports, casino and poker.