The Denver Broncos made history in June by becoming the first National Football League team to partner with a sports betting operator. Now the Broncos have announced a second deal, this time with BetMGM.
The Denver Broncos’ first deal was a partnership with FanDuel Sportsbook, and they are now adding a second huge name to their resume. BetMGM is now an official sports betting partner of the Denver Broncos, and they will provide several new fan experiences.
As part of the deal, BetMGM will be building and operating the BetMGM Lounge inside of Empower Field at Mile High. The company will also be providing various VIP experiences to Broncos fans, and customers can win other great prizes through the loyalty program.
BetMGM is a product of GVC Holdings and MGM Resorts International, and they offer an online casino and sports betting platform. The BetMGM mobile app is available in Colorado, as well as Indiana, Nevada, New Jersey, and West Virginia.
The NFL announced in February that teams could start seeking deals with sports betting companies, but the Denver Broncos are the only team to take advantage of it so far. The league was opposed to sports betting up until 2018, but it has changed its stance on the industry.
The Broncos are looking to provide a great experience for their fans, and partnering with these two companies will do just that. Both deals will give fans a chance to win some unique prizes, including once-in-a-lifetime game-day experiences.
Deals Have Some Key Differences
Even though both deals are with sports betting operators, there are many key differences in how they are set up. FanDuel will be able to use the Denver Broncos logo across all of their platforms, and they will receive advertising and promotion opportunities inside of the stadium.
BetMGM entered into this partnership as a way to promote their in-stadium lounge that will be available to guests 21 years of age or older. Workers from BetMGM will be on hand in the lounge to help bettors place mobile bets on the Broncos, or games from around the league.
Both FanDuel and BetMGM will be offering special contests and incentives for betting on the Broncos, but BetMGM will have their contest featured on the Denver Broncos mobile app. The season-long tournament will feature several prizes for contestants, including free trips to various MGM properties around the country.
Both companies are offering bonuses or promotions to new users that place bets on the Denver Broncos. BetMGM is giving new customers a $100 bonus credit after making their first $10 or more future bet on the Broncos.
Colorado Emerging as Sports Betting Leader
The state of Colorado launched sports betting on May 1, but there weren’t a ton of live sports taking place at that time. Despite the slow start, experts believe that Colorado will emerge as one of the top markets in the industry.
There are almost 40 casinos in the state of Colorado, and each casino has the opportunity to apply for a sports betting license. All of the casinos are located in either Cripple Creek, Central City, or Black Hawk, but that won’t slow down the industry. The majority of casinos have also partnered with a mobile sports betting partner.
Online sports betting is expected to dominate in the state of Colorado, and almost all of the biggest names in the industry have applied for a license. BetMGM and FanDuel are expected to be major players in the industry, but they are joined by companies such as DraftKings, PointsBet, and William Hill.