New Online Sportsbooks Launch in New Jersey

Online sports betting is booming in the United States and there is no better example than the state of New Jersey when comes to the industry’s success. Early on, the Garden State was one of the first to launch, leading the way for sports betting to be legalized across the nation. For some time, the industry has thrived, both online and in land-based casinos. Just recently, the overall sportbook online app total increased by two as operators continue to launch services.

Now with 16

With the launch of two new online sportsbooks, the state now has a total of 16 apps in operation. theScore Bet and Bet365 NJ are now live, each offering Android and ioS selections. However, Bet365 is only a web-based sportsbook and not a dedicated app.

TheScore Bet was able to launch on September 3rd, after their testing phase was complete. The company is a sports media group located in Canada that operates via several digital platforms. They also have operated a television network in the past. They are now the first media company in North America to build and launch a mobile sportsbook in the US.

TheScore operates in conjunction with Monmouth Park via the facilities’ sports betting license. The app promises to provide fast scores and in-game data, offering a variety of in-game wagering as well as pre-game options.

A varying factor to their app is that the sports betting site can sync to theScore’s sports media app. Users can customize their experience to have personalized betting options. Bets can also be tracked in real time with the application.

For Bet365, their testing phase stated in late August. They were given final approval on the 30th. The company is a well-known provider of sports betting internationally and brings a new flavor to New Jersey. Players will find the Bet365 online casino is also attached so players have access to a shared wallet.

For those who enjoy casino games and sports betting, this is a big deal. With a shared wallet, players can easily use funds to play casino games or place sports bets. Bet365 operates their gaming options online via the license held by the Hard Rock Atlantic City.

Huge Market

In New Jersey, the online gambling market continues to grow. As online casino gaming has proven to be successful, so has online sports betting. Analysts have worried that oversaturation might occur in the state, but so far, it has not.

For sports betting, New Jersey has 10 retail outlets and 16 online operators. This is a ton of ways that players can place wagers, be it in person or online. All types of operators are in the mix, giving players access to tons of wagering options as well as promotional opportunities.

The list of online sportsbooks includes:

  • 888sport
  • Borgata Sports
  • BetMGM
  • Bet365
  • BetAmerica NJ
  • Caesars Sportsbook
  • DraftKings Sportsbook
  • Fox Bet NJ
  • FanDuel Sportsbook
  • Golden Nugget Sports
  • Hard Rock Sports
  • PointsBet
  • Play SugarHouse
  • Resorts Online
  • TheScore Bet
  • William Hill NJ

The NFL season has just started and players will have access to all these sports books to place wagers on their favorite teams. The NFL season is expected to particularly lucrative this year as more operators are offering services in the state. We shall see over the coming months just how much players wager on NFL and NCAA football games as well as what the revenues will be. There is no double millions will be made as players now have even more options to choose from!


Logan is based in Los Angeles and is an avid poker player having played in tournaments across the globe. He covers both poker & regulatory affairs.