Global Gaming company PointsBet has officially launched its mobile sports betting app in Iowa, which provides bettors with access to full sports betting markets.
PointsBet launched the new app after new legislation in Iowa allows residents to register for betting activities remotely rather than in-person at a physical casino. Now, bettors can sign-up, deposit, and withdraw money from anywhere within the state from mobile devices.
PointsBet Aim to Attract New Bettors in Iowa
To mark the launch of its new sports betting app in Iowa, PointsBet has promoted several offers for new bettors to access. The company is currently promoting a $1,000 risk-free betting bundle offer while new customer promotions will be available in the coming weeks.
PointsBet has also developed its sportsbook app to run similarly to its desktop service. The company controls and runs its technology in-house, which provides autonomy for them to create, better user experiences, increased response time, and some of the largest selections of sports betting options on the market.
CEO of PointsBet USA, Johnny Aitken, emphasized the positivity around the launch of the new mobile sportsbook in Iowa and praised the work of Catfish Bend, PointsBet’s physical casino partners.
“The state of Iowa continues to be a great priority for the PointsBet team, and we are fortunate to work alongside terrific partners in Catfish Bend Casino. We both are tremendously excited for what is effectively a second launch of Iowa sports betting with remote registration now in play.” Aitken said.
The CEO also highlighted how the company is offering tailored betting promotions for local bettors. Fans of the Hawkeyes can bet specifically on the performances of star player Luka Garza.
“The PointsBet mobile app and digital sports betting product is extremely fast and easy to use, features exclusive product features and betting options, offers the most bet types in the world across the four major U.S. sports, and perhaps most importantly, is specifically tailored for the local sports fan. We believe the great folks in the Hawkeye State will love what PointsBet has to offer and certainly look forward to the interest and feedback to come.” Aitken explained.
Mobile Sportsbook Competition Rises in Iowa
PointsBet is one of many sportsbooks that have launched a mobile app in Iowa this year and many operators appear eager to attract new customers in the state. Leading US sportsbook operator, William Hill, has also launched an enhanced sport betting service in the state, which bettors can access on both mobile and desktop devices.
Other leaders in the US sports betting market have also added to the competition in Iowa following a relaxation in remote registration procedures. Household US sportsbooks, such as FanDuel and DraftKings, have already launched mobile sportsbook apps this year. The likes of 888 Holdings, who run the 888sport betting brand, are developing a sportsbook app in Iowa, set to launch later in 2021, which will expand their presence in the US market.
Iowans now have a growing choice of mobile sportsbook options in 2021. The expanding competition will likely see the multitude of mobile sportsbooks launching further promotions and offers to appeal to their new market.