TheScore Bet to Launch NJ Online Casino with Bally’s

Online casino gaming is booming in New Jersey. There are tons of online casino sites to choose from, each offering something new and interesting to explore. For many years, analysts worried that as the industry continued to expand, it would lead to saturation. However, that has not been the case. It seems the industry has room for everyone and new sites are being added all the time. Just this week, Toronto-based theScore Bet announced they will be offering an online casino site in the future thanks to a new partnership deal.

Bally’s AC Partnership

TheScore is working with Twin River Worldwide Holdings, the soon to be owner of the Bally’s Casino in Atlantic City. With the partnership, theScore has obtained market access and will be ready to launch an online casino during the second half of next year.

The launch is pending regulatory and licensing approval by the state’s Division of Gaming Enforcement. Twin River will need to take the same action and complete the purchase of Bally’s before the iGaming site can move forward.

TheScore already offers online sports betting in New Jersey via an app that launched last year. The company was able to get started in this sector due to a partnership with Monmouth Park. To operate an online casino, the brand needed a land-based partner in AC. They found one in Bally.

Once Twin River takes over, they are allowed to create an online portfolio that consists of as many as five online casino apps. They can also have up to three sports betting skins. TheScore will be taking one of the available online casino apps.

TheScore is excited to be offering an online casino gaming option. The brand feels it will help them to deepen the portfolio of assets as well as broaden their reach. The brand is certainly growing at a fast rate with this Twin River deal.

Bally’s iGaming Growth

Once taken over by Twin River, Bally’s will reportedly begin major plans in the online casino gaming sector. In speaking with PlayNJ, executives of Twin River stated they have big plans for online gaming and have big partnerships to back up operations.

With theScore deal, Twin River will earn a portion of revenues from the online casino operated by theScore. The amount will be subject to annual minimum guarantees as well as an upfront fee and renewal fees, if they apply. The agreement will last for 10 years and can be extended by five if theScore chooses to do so. A further five years can be renewed if both parties agree to do so.

They have also announced deals with Esports Entertainment Group and Sporttrade. It appears as though Twin River is wasting no time in getting ready to offer premium online gaming in New Jersey once their deal to acquire Bally’s is complete. We look forward to seeing what Bally’s will launch with theScore as well as other partners as they get started in the online casino gambling industry via Twin River.

Rebecca Kont
Rebecca Kont

Rebecca lives in Las Vegas and after completing her degree at Reynolds Journalism school joined the USGS team to pursue her journalism dreams.