Wynn Resorts to Enter New Jersey Online Casino Market

The most successful online gaming market in the United States can be found in New Jersey. The state has a ton of online casino and poker gaming operators and most recently saw sports betting added in the mix. The online gaming market is set to become even larger soon as Wynn Resorts prepares to launch a new online casino. Will the market become crowded now that a new brand starts offering services?

Here Comes Wynn Resorts

It was unknown that Wynn Resorts was entering the online gaming market so soon until their partner announced the big news. Scientific Games announced via press release that their partner was Wynn Resorts Ltd and they were working together to launch an online sports and gaming applications.

The press release stated further that Wynn Resorts will begin by launching in New Jersey using several products and services provided by Scientific Games. Such products will include an online gaming system and sports betting.

Also in the mix will be a sports trading service as well as the aggregation system of Scientific Games, one that provides over 2,000 digital titles including Zeus, 88 Fortunes and more.

Despite the news, it is still unclear as to which license holder Wynn is working with to offer such services. The company must be partnered with someone in order to be able to launch online gaming services in the state.

Wynn does not have a physical casino in New Jersey. So, they must have a casino partner from Atlantic City in order to be approved for online gambling licensing. According to sources, the possibly partner could be Ocean Casino Resort. The venue is a new independently owned venue that is currently last in online casino revenues, so adding Wynn as an NJ online casino partner could help to bolster their revenues.

They only have one single gambling partner when it comes to online gaming so there is room to stretch out and have a new partner. The casino has a new owner and they might be willing to work with Wynn in order to offer even more in the online gaming sector.

Will Wynn Resorts Succeed?

Now the question remains; “Will Wynn Resorts be successful, or will the market become too saturated to continue to see an increase in revenues month after month?” Every month, New Jersey continues to bring in tens of millions of dollars due to online casino and poker gaming, now with the addition of sports betting.

So far, the market has continued to grow without any oversaturation. But when will that point hit? When will there be too many sites for the gaming revenues to continue? Right now, there are seven major brands with sub-brands operating online gaming services.

The Borgata operates their own brand with Party, Pala and playMGM under their umbrella. Caesars Entertainment operates their own brand with the WSOP, Harrah’s and 888 as well. The Golden Nugget operates their own site, with Betfair, BetAmerica and SugarHouse under them.

The Hard Rock operates their own brand while the Ocean Casino Resort operates their own as well. The Resort Casino has their own brand plus the PokerStars NJ site, Mohegan Sun and DraftKings Casino. Pulling up the rear is the Tropicana operating their own site plus Virgin’s.

So, is Wynn Resorts going to be one too many? Only time will tell if the operator will be able to succeed in an already bustling market or if the site will be the final straw, with New Jersey finally seeing too many sites in operation.

Rebecca Kont
Rebecca Kont

Rebecca lives in Las Vegas and after completing her degree at Reynolds Journalism school joined the USGS team to pursue her journalism dreams.