To offer online gambling services in the US, operators must have solid software providers. The best in the business offer services in America, to ensure players have access to quality content. For Churchill Downs, a casino and horse track operator, they recently decided to make a switch for the BetAmerica brand and use platform providers Kambi and GAN. New multi-year agreements have been signed with the two companies to utilize a number of services.
Switching Platform Providers
The new agreements will see BetAmerica working with Kambi and GAN for its online gambling service options. The deal includes player account management along with sports trading, casino platform and more.
The service provides will power the online, mobile and on-site betting options of BetAmerica. They will also focus on the online casino sector. This will provide players with new options as they look to become a leader in the US online gaming sector.
BetAmerica was acquired by Churchill Downs in early 2017 as they looked to enter the sports betting market in the US. At the time, the sports brand was an advance-deposit wagering option. The site took bets on horse races. Once the sports betting ban was struck down in May of 2018 in the US, Churchill Downs began using the BetAmerica brand for its sports betting services. The company was perfectly set up to begin offering services.
Churchill Downs will be busy now with the switch as BetAmerica offers services in Mississippi and well as New Jersey, Pennsylvania and Indiana. Work will need to be completed due to the switch to begin offering services on the new platforms.
The operator also has plans to launch in Michigan and Colorado before 2020 comes to an end. They will be adding BetAmerica in these states as well.
Both GAN and Kambi are considered market-leading providers in the gambling industry. For BetAmerica, the switch will allow the brand to more efficiently offer services in new states. CEO of GAN, Dermot S. Smurfit, commented that the brand looks forward to powering BetAmerica and helping Churchill Downs to invest their marketing capital efficiently in order to attract loyal sports betting and online gambling players.
Kambi is equally as excited to be working with the brand and hope to see the businesses grow together as they move forward.
In the past, BetAmerica was powered by SBTEch. The brand decided to make the switch because SBTech was recently acquired by DraftKings, one of BetAmerica’s competitors. Churchill Downs did not want to see a rival benefit due to operating on their new platform.
Churchill Downs has been working on the switch to GAN and Kambi for quite some time. The deal first came to light in June but the parties involved were still working out the details of the partnership. It will be interesting to see how BetAmerica moves forward with the new platform options. The change will most certainly make it easy for the switch as the brand moves into new states like Michigan later on this year.