New City Terrace Assembly Room in Wells Fargo Center to Feature PlaySugarHouse Betting

The Wells Fargo Center is the home of the Philadelphia Flyers. In an effort to bring in a younger audience to the sports games of the Philadelphia Flyers, officials have created a new space called the New City Terrace’s Assembly Room. The new space is part of a $265 million initiative project by Comcast Spectator known as Transformation 2020. The details of this initiative were announced yesterday.

PlaySugarHouse Involved

The new concept includes PlaySugarHouse, a top gambling brand in the state. One of their betting lounges will be located in the New City Terrace and the operator is hoping fans of the Flyers will attend games and place wagers.

The Assembly Room is a new concept when it comes to the sports betting industry. It is not necessarily a sportsbook but more of a lounge space. The target demographic of the space is those who are under the age of 30.

The sports lounge is a new trend that has been popping up across the US instead of the traditional land-based sportsbook. Spaces are being transformed to feel more like a lounge area, so guests will be truly comfortable when watching the games and placing wagers.

SugarHouse Casino and the Flyers have created a new partnership that will see two sports-themed lounges created. These lounges will be open to anyone who has a ticket to a Flyers game. Brand reps of the casino will have designated sports lounge staff member who will help players who need to learn more about wagering online.

The New City Terrace sports lounge will be close to 6,500 square feet in size and will include club seats and tables, a bar, plus a 22-foot by 8-feet video wall. There will also be additional video screens in the space.

Players can use a cell phone to place wagers from the new sports lounge. Officials are hoping that the convenience of betting while on-site at a game will be a big draw for Flyers fans.

Ongoing Trend

Partnering with sports teams and creating such betting spaces is a trend in the state. Parx Casino has partnered with the Philadelphia Union, a soccer club in the state, and their home the Talen Energy Stadium.

Caesars Entertainmetn has penned a deal with NBA team, the Philadelphia 76ers. Interestingly enough, the 76ers play at Talen Energy Stadium. It is unclear how the SugarHouse deal at the stadium will affect Caesars and their sports betting partnership with the NBA team.

Overall, the sports betting landscape is changing and growing in the state of Pennsylvania. It is interesting to watch as land-based sports books and online options are going live, with players having access to a plethora of opportunity when it comes to placing wagers.

We shall see in time if the sports lounges are a success and how well-received, they are by fans of professional sports teams. Operators feel hopeful that the new style of betting will be appealing to the younger crowd of sports fans.


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