Gambling continues to expand in the United States as operators start offering new services in new individual states. One of the top growing companies currently in the nation is Penn National Gaming. Operating casinos as well as sports betting, the brand has spent the past few days launching new sportsbooks in Michigan and Indiana. The company is expanding its Barstool Sportsbook brand and players now have access to even more great options from this provider thanks to the new launches.
The first launch for Penn National was in Michigan. The company launched the new venue inside the Greektown Casino Hotel located in Detroit. The sportsbook opened on December 23, which is the same day that the gambling facility was back in business.
Casinos in Michigan have shut down twice due to the coronavirus pandemic. Michigan is one of the harder hit states and Governor Gretchen has no problem shutting things down to try and slow the spread of the virus. Penn was working on its new venue for quite some time and was able to get started as the state-mandated shut down ended.
A much larger launch happened in Indiana next, as Penn National got started with sports betting services at two casinos. Just before Christmas, Penn National launched a new sportsbook at the Hollywood Casino Lawrenceburg and the Ameristar East Chicago Casino & Hotel.
The company took time to renovate and rebrand the existing sportsbooks of each casino so they could offer players something better than before. They also used the Barstool brand at these locations.
At the Hollywood Casino, the facility includes 25 betting kiosks for easy access for bettors. There are 20 HD TVs for viewing sporting events from around the world. The facility also offers food and beverage option for guests.
At the Ameristar, the casino offers 23 betting kiosks for wagering. There is a giant video wall where players can catch major games plus food and dining on-site. Players can wager on both professional and college sports at both of the Indiana locations.
Penn National also offers something more for its sports bettors. The myChoice loyalty program is a great way to earn rewards while placing bets at the two sportsbooks in Indiana. Bettors can earn tier points and mycash as they place bets. This is one way the company is trying to stay ahead of the competition in a highly competitive industry.
The company has only been using the Barstool Sports brand for a short time. Earlier in the year, Penn National acquired 36% stake in the Barstool company. A total of $163 million was paid in cash along with convertible preferred stock in the deal. In three years, Penn can increase its ownership share to 50%.
Once the stake was acquired, Penn National wasted no time in getting to work making changes regarding sports betting services. The Barstool Sports brand has a huge following so the rebranding process of sportsbooks is sure to bring in many new players to the casinos.